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Monday, November 28, 2011

TheNewMedia Byte - 11/28/11

1. Paperlit Social Reader on Facebook. Paperlit is the one-stop solution for print publishers to convert their content for web browsers and mobile phones. The publishers only need to upload their PDF copy of newspaper, magazine or catalogue to have a digital copy. Paperlit converts their documents and converts them for different screen resolutions and mobile networks. It also takes care of the integration of their website content. When your content is ready to hit billions of readers via mobile and web, it sends the publishers a confirmation email. It is also integrated with analytics and advertising. It has excellent methods of billing integrated through which the publishers can sell their content on the web and mobile.


It has added one more feature so that its publishers can easily be visible on social media networks like Facebook. Paperlit social reader will enable all publishers to have their magazine available as an application where they can attract new readers, utilize the power of social media 'like' or 'share' to make their articles viral and sell their digital copy via Facebook's system of micro-payments. This will help their advertisers where their ads can have a larger reach. 


Paperlit is truly working towards its aim of being the multi-platform publishing and advertising solution for publishers.



2. European Union unhappy with Facebook. The European Commission is planning to stop the way Facebook collects and sells users information to advertisers. They are planning to pass a law under which Facebook would be able to advertise only if users allow. Their concern is with all the social media sites about what data they collect and how they proceed with it. Although, Facebook has denied the claim of selling any information to third parties.
Read more - Click here.










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