The Rise Of The Empowered Consumer

The consumers have changed their interaction with the media world. They are not passive listeners but have become active participants. They are creating content and broadcasting whatever they want. Below, the video depicts all aspects of consumer reaction to a particular brand. After viewing this you would be clear on how a consumer discovers a brand, the importance of word of mouth, role of traditional (TV, radio, outdoor) media, how a prospect consumer becomes a conversion, users becoming brand advocates and the important role social media plays in every aspect.