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Tuesday, February 21, 2012

TheNewMedia Byte for The Week 2/6/2012 - 12/2/2012

1. Social media interaction woven into Foodie.com - a one-stop shop for magazines. Foodie will become a website where the users can share and interact with the users via their social media profile. The question is will the users be ready to create one more social media profile.Foodie is expecting 10 million users at its launch. To read more - click here.
2. Social networking is proven to be more addictive than smoking and drinking. Leisure and sleep topped the list of activities. To read more - click here.
3. The FMCG leader Reckitt Benckiser has launched its Facebook game poweRBrands. This game gives the players a unique peak into the culture of the company. The game tests players skills such as innovative thinking, quick decision making, marketing skills, business acumen and the ability to take on challenges of an RB employee. The game is to rise to the position of Global President of the company. It helps them as a recruitment tool also. To read more - click here


4. The first social media platform for consumer complaints launched in New York - Gripevine.com. It connects customers and companies and empowers both of them to create win - win resolution to common consumer complaints. Companies can use their Customer Satisfaction Index on Gripevine to show the world the quality of their customer service. Customers can use Gripevine to leverage the power of social media to get their stories heard.


5. Lady Gaga launches a social media network around her fan base. She has named her social network - Little Monsters. It is by invitation only as of now. Gaga has Twitter's most followers and it was first to hit 1 billion YouTube views. To read more - click here.



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