Automotive Industry on Social Media

A perfect video will clearly justifies why dealers of the automotive industry must become aggressive on social media. Its social and it's here to stay.

TheNewMedia Byte for The Week 2/6/2012 - 12/2/2012

1. Social media interaction woven into Foodie.com - a one-stop shop for magazines. Foodie will become a website where the users can share and interact with the users via their social media profile. The question is will the users be ready to create one more social media profile.Foodie is expecting 10 million users at its launch. To read more - click here.

2. Social networking is proven to be more addictive than smoking and drinking. Leisure and sleep topped the list of activities. To read more - click here.

3. The FMCG leader Reckitt Benckiser has launched its Facebook game poweRBrands. This game gives the players a unique peak into the culture of the company. The game tests players skills such as innovative thinking, quick decision making, marketing skills, business acumen and the ability to take on challenges of an RB employee. The game is to rise to the position of Global President of the company. It helps them as a recruitment tool also. To read more - click here. 


4. The first social media platform for consumer complaints launched in New York - Gripevine.com. It connects customers and companies and empowers both of them to create win - win resolution to common consumer complaints. Companies can use their Customer Satisfaction Index on Gripevine to show the world the quality of their customer service. Customers can use Gripevine to leverage the power of social media to get their stories heard.


5. Lady Gaga launches a social media network around her fan base. She has named her social network - Little Monsters. It is by invitation only as of now. Gaga has Twitter's most followers and it was first to hit 1 billion YouTube views. To read more - click here.

TheNewMedia Byte - 2/3/2012

1. Facebook files for the preliminary form of the long awaited IPO. It is rumored to raise $5billion. It will be the highest IPO of history. 


2. What knowledge FBI will gain with its social media monitoring tool? - Read here.

TheNewMedia Byte - 2/1/2012

1. Mobile payments are the next game changers after social media for US presidential elections this year. Obama has already started collecting mobile donations through Square. Squares can be accepted through any Square app enabled smartphone along with the credit card reader which attaches with the phone. To read more - click here.

2.Social media etiquette here they are. 

• Always ask before posting someone's pictures.
• Many people do not like to mention their whereabouts online. One should check before using the 'check-in' app on Facebook.
• The g+ hangouts have popularized after the US president Barack Obama organised it as a part of his election campaign.  From a privacy perspective, just be aware that anyone you invite to a hangout can invite anyone else. Also, there is no way to kick a person off a hangout (so you're stuck with them for better or for worse). 

To read more - click here.

3. In the hospitality and tourism industry airlines seem to be the most discussed on social media. You can read the entire article here to see on the Indian airline industry. 

TheNewMedia Byte - 1/30/2012

1. It's time when the world leaders are keen to connect via social networks. TopCom is a social network built for the World Leaders attending World Economic Forum in Davos. The 'Facebook for world leaders' was unveiled by software company Tibco at the World Economic Forum in Davos, Switzerland. These networks have been formed where all the world leaders can communicate. For instance, Japanese prime minister can infirm the other world leaders about the forthcoming tsunami and the other leaders can work together to help them. Read the source article from here.

2. Remember India created a big issue over monitoring all the web content. Twitter has created a policy in which it is possible to re-actively control the information where the country policies demand. Many people are considering this as twitter's move to enter China where the web is restricted. To read the complete article - click here.


3. The youth in India has started facing social media fatigue. Many youngsters have started shutting their Orkut, Facebook and other such accounts. To read the complete report - click here.