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Sunday, January 29, 2012

TheNewMedia Byte - 1/25/2012

1. If you have been waiting to get approval to start using social media effectively. Pope Benedict XVI called the social networks and search engines the starting point of many people who are seeking advice, ideas, information and answers. He believes that the endless conversation online demonstrates the restlessness of human beings, ceaselessly searching for truths, of greater or lesser import that can offer meaning and hope to their lives. He gives a message of balancing your online and offline lives. To read more - click here.


2. Define yourself under a 'social media user' category. 
The treasure hunters - These users are the online contest competitors and usually win products. They are drawn to the words 'win', 'contest' and 'prize.' They do a lot of sharing of contests and make them go viral. 
The critics - You can spot such people comment and fearlessly take out mistakes. They are brave to give their opinion aloud.
The observers - Such users are into silently 'liking' posts of others or re-tweeting what they like. They usually tell you about the happenings around.
The talkers - They are the expressive lot with expert-opinions on the topic of their choice e.g. photography, fashion and the like. They are prolific bloggers with a good number of followers. They have competitiveness in their nature.
The gurus - The smartest of the lot. They are the early adopters of technology and make others involved in it. Brands take such users seriously because they can influence others. They know how to make their social media usage into profitability.
To read the full article - click here.

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