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Wednesday, March 7, 2012

History of Social Media


TheNewMedia Byte for The Week 13/02/2012 - 19/02/2012

1. The FBI is planning to mine the data in the entire universe of social media. The proposals already have raised privacy concerns among advocates who worry that such monitoring efforts could have a chilling effect on users. The developers will have a challenge to overcome the difficulties which would come with it. To read more - click here.


2. Lady Gaga has created a social media website for her fans named LittleMonsters.com. To read more - click here.


3. Social media has truly changed the our understanding in our relationships. I have chosen this article and i fell it will benefit the readers. To read the article - click here.


4. The airport security in US is using social media to improve its services. They have recently launched a mobile application for smartphones that provides passengers with 24/7 access to the most commonly requested TSA information, including what items can be taken in carry-on and checked bags, updates on delays at U.S. airports, packing and traveling tips and checkpoint waiting times at specific airports. To read more - click here.

5. With social media catching up, Oglivy has launched it social media agency Social@Ogilvy in India and around the globe. To read more - click here.


6. Social media and polling have made the best form of tracking public opinion called social polling. Online polls have become very popular and are attracting responses well. Read the article - click here.

Friday, March 2, 2012

Indonesian love with Twitter

Indonesia is the social media capital of the world. This is one of the most Twitter and Facebook-friendly nations on Earth. A higher proportion of Indonesian internet users sign on to Twitter than in any other country. Indonesia is also home to the world's third-largest number of Facebook users. 


The film #republiktwitter is a tale that reflects Indonesia's love affair with Twitter. Many companies are using Jakarta for its launch of games and social media related stuff. They consider it to be a creative market. 



It is thought there are 40 million Facebook users among Indonesia's 240 million-strong population - no small feat, given that only 21% of Indonesians between the ages of 15 and 49 have access to the internet, according to a 2011 report.
Many in rural areas struggle to get connected, but the social media phenomenon is widespread amongst Indonesia's urban elite. A famous TV host in Indonesia, Desi Anwar has over 100,000 Twitter followers and she has written a book on her tweeting experience because many of her tweets are re-tweeted.

Tuesday, February 21, 2012

Automotive Industry on Social Media


A perfect video will clearly justifies why dealers of the automotive industry must become aggressive on social media. Its social and it's here to stay.

TheNewMedia Byte for The Week 2/6/2012 - 12/2/2012

1. Social media interaction woven into Foodie.com - a one-stop shop for magazines. Foodie will become a website where the users can share and interact with the users via their social media profile. The question is will the users be ready to create one more social media profile.Foodie is expecting 10 million users at its launch. To read more - click here.
2. Social networking is proven to be more addictive than smoking and drinking. Leisure and sleep topped the list of activities. To read more - click here.
3. The FMCG leader Reckitt Benckiser has launched its Facebook game poweRBrands. This game gives the players a unique peak into the culture of the company. The game tests players skills such as innovative thinking, quick decision making, marketing skills, business acumen and the ability to take on challenges of an RB employee. The game is to rise to the position of Global President of the company. It helps them as a recruitment tool also. To read more - click here


4. The first social media platform for consumer complaints launched in New York - Gripevine.com. It connects customers and companies and empowers both of them to create win - win resolution to common consumer complaints. Companies can use their Customer Satisfaction Index on Gripevine to show the world the quality of their customer service. Customers can use Gripevine to leverage the power of social media to get their stories heard.


5. Lady Gaga launches a social media network around her fan base. She has named her social network - Little Monsters. It is by invitation only as of now. Gaga has Twitter's most followers and it was first to hit 1 billion YouTube views. To read more - click here.