National Unfriend Day!

Did you miss the 'National Unfriend Day?' Jimmy Kimmel is an  American TV host and comedian and he has created National Unfriend Day. The idea is to delete your fake Facebook friends with whom you have no contact at all. He has created a point system for categorizing the friends with whom you have no contact at all. The slogan of National Unfriend Day is 'Un for all and all for un.' 


The New Media plans to make this day a part of it. We will be celebrating it on our blog every year  from now on. Here is a hilarious video announcement by Jimmy Kimmel on the National Unfriend Day.

So friends would love to hear your comments on this new movement. You can add your comments below.

TheNewMedia Byte - 11/18/11

1. Benetton removes the ad with the photo of Pope Benedict XVI kissing a top Egyptian imam on the lips after the Vatican denounced it as an unacceptable provocation. UNHATE campaign by Benetton has accomplished the shock value it wanted to create. 
To read about the UNHATE campaign go to our blogpost - UHATE and Social Media
Read about the Pope - Benetton controversy - Click Here

2. Effects of Social Media on children -  A psychological study by Oxford university has shown that it can damage children's intelligence. It has many negative effects like depression, lack of communication skills, lack of language and grammar skills, predators trapping children for bad habbits through social media and more. 
This news article is a must read for the mothers - Click Here

3. Now companies can provide support to their customers through 'New Corporate Facebook Chat' launched by 'Provide Support.' - This chat service will take business on Facebook to a different level where apart from marketing, even customer service will be provided. 
To Read the news article - Click Here

4. Leaders of the Republican and Democratic parties in the US Congress are reaching out to Facebook to help develop online tools to connect with their constituents. Facebook, Twitter, YouTube are going to be important tools for the next US elections.
Read More - Click Here

'UNHATE' and Social Media

United Colours Of Benetton has proved themselves to be really bold by making the world leaders smooch in their 'Unhate Campaign.' Yes! Barack Obama giving a lip locking kiss to Venezuela's leader Hugo Chávez in one ad and paramount leader of China in another, chancellor of Germany kissing the president of France, supreme leader of North Korea kissing the president of South Korea and president of Palestinian National Authority kissing the prime minister of Israel.

Benetton's 'Unhate Campaign' is the beginning of series of communication tools set to role out for the entire world to communicate its message of creating a new culture of tolerance. Benetton speaks for its value of combating hatred through this campaign. Benetton has founded 'The UNHATE Foundation' as a part of its social responsibility strategy and is basing all its new communication on this. It has further plans of creating a global 'UNHATE' day with a communication mascot of UNHATE DOVE. Its also creating a 'Global Tolerance Index' which will analyze the global extent of accepting diversity and various groups by countries, communities and groups.

Watch the 'UNHATE' ad film - Click Here

UNHATE is using social media tools to create its reach. It has developed a 'Kiss Wall', 'Unhate List' and 'Unhate Gadgets.'

The 'Kiss Wall' lets you update your picture in a kissing pose and share your unhate feelings with the world. The wall randomly attachs two people in a pic and creates a similar 'ad' like picture with the caption 'UNHATE'. In the 'UNHATE LIST' you can share your thoughts about global hatred by logging onto it through Twitter. For all the gadgets freaks there is the 'UNHATE Gadget' section where you can download desktop wallpapers, unhate soundtrack and video.

UNHATE has truly had good results with social media. It has been on the top of the list of trending topics on Twitter. Their interactive social media tools will help them know their online quantitative reach by the number of kissing pictures uploaded, the number of people who share their unhate feelings and the number of downloads of their gadgets.

Benetton has created a very strong campaign for its brand revival. The shock value that they intended to create has been created. 

Read about the Benetton controversy with the Pope on TheNewMedia Byte - 11/18/11.

TheNewMedia Byte - 11/17/11

1. Google launches its online music store. Initially, this service is available to the US residents by invitation only. To read more - Click Here!

2. Microsoft catching up with the social networking buzz. The company has a secret project going on to develop a social networking site. Watch this video for more!

3. Patient Activator, 1-800-DENTIST's award-winning patient reminder service, has released a new Facebook app that lets dentists automatically receive appointment requests directly from their practice's Facebook page.  Facebook users in U.S.A. can schedule appointments with this app while browsing through the site. 

To Read More - Click Here!

4. Social Media is becoming an important tool for education. Enhanced collaboration, flipping, real time information, educators can collaborate easily, open source media helps in creating apt designs for social media products for education.
To Read More - Click Here!

TheNewMedia Byte - 11/16/11

Breaking News: Over two lakh city Facebook users woke up to a social media embarrassment yesterday morning as their accounts had been hacked and weblinks to their morphed pornographic pictures sent as feeds to friends and family.

To read more: Click Here

1. Social Media site Klout causes stir
Klout is a popular site that assigns you a score based on its analysis of how influential you are on the social Web - Interesting! Here's a story of how a mother's reaction made Klout stop their automated profile creating feature. Social media is powerful.
Read the full article - Click Here!

Interesting stuff - Klout scores on resumes in the US. Really!
Read the full article - Click Here! 

2. Google+ has partnered with a few social media agencies to help brands grow on its network.


"I'm not surprised they're taking this step. We recommended as much to them during the pilot phase when Ford was allowed to have an account before other brands," noted Scott Monty, Ford Motor Company's global digital communications manager, in an email to ClickZ. 


Read the full article - Click Here!

3. Salman Rushdie speaks to Mark Zuckerberg. Interesting!

Read the full article - Click Here! 

4. BunkiMunki is a new kids social networking website with its no advertising model. Parents have to pay and enroll their child in this safe social network. Parents have a safer option to let their children enjoy social networking. 
Read the full article - Click Here!